Happy Family Baby Snacks Digital Performance marketing Campaign

Digital Advertising & eComm Videos for for Happy Family baby snacks
creative direction + pre-production + casting + production + post-production

We have been working with Happy Family for over 5 years (!!!) and we still can't get enough.
With the goal of the happiest images we could ever make, this project was a fun one for us.

Through our partnership, we have fine tuned our paid content strategy to a place that delivers results. Leveraging our graphic approach, leading with products, tying in the happiest babies, and swapping our various text, we develop a collection of video assets that tell a complete story of what Happy Family products have to offer.

For this production, we cast 12 babies to cover 6 products (more edits coming later...). Each little one crushed it, with the biggest smiles, the best bites, and the cutest claps - we have so many good clips it was nearly impossible to make these edits.

Twenty social ads ( x2 specs *ahem 40*) + 8 eCommerce videos + hundreds of stills - and more to come - these videos are hitting feeds and bringing smiles to parents everyday.