So Delicious Dairy Free National Campaign

National digital TV & social Wondermilk product launch campaign
creative strategy + ideation + creative direction + production + post-production

We partnered with So Delicious to launch a revolutionary new product, Wondermilk. Wondermilk is the first non-dairy ice cream alternative that actually tastes and feels like dairy ice cream. Trust us, it’s true.

We started with the basics, a deep dive into the frozen landscape to develop a creative strategy that enabled us to stand out while strongly communicating the groundbreaking taste and texture. Through an extensive creative ideation phase, we ruled out idea after idea, ensuring our concept could do the heavy lifting it needed while also flexing across digital TV, Meta, Instagram, Pinterest, and Snapchat.

Our multi-platform approach looked at the 15 second spot and developed a production plan to confidently allow us to edit 7 unique concepts at varying lengths x 4 ratios for a comprehensive campaign for the planned media.

Our 3-day video & photo production captured content for our 15 second spot making sure to equally prioritize horizontal and vertical (we know digital and understand how bad cropping beautiful creative can look!).

We delivered 28 video assets + still photography for a seamless (early!) hand-off.