Novo
Working closely with the Head of Marketing and Product Design, I leveraged my expertise in financial services and brand strategy to spearhead a comprehensive rebrand for a small business banking startup. I led art direction and brand design, crafting a visual identity that resonated with entrepreneurs and small business owners by emphasizing relatability, energy, and trust. In addition to refining the typography, photography, and overarching design system, I designed and implemented key landing pages, credit and debit card designs, and marketing collateral, ensuring a cohesive brand presence while enhancing customer engagement and the overall user experience.
- Project Roles
- Art Director, UX/IA Designer, Product Designer, Brand Designer
- Skills
- Design, User Behavior Research, Brand Strategy, Marketing Strategy, Design Strategy, Human-Centered Design, Learning Experience Design, User Research
- Media
- Blog Templates, Brand Guidelines, Branded Content, Infographics, Photography, Pitch Decks, Presentations, Product Designs, Typography, UI Design, UX Designs, Visual Designs, Websites
