TAMKO Envision “Deckreator” App

The Challenge
Envision, a subsidiary of TAMKO and a leader in premium decking solutions, sought to empower customers to envision their dream decks before purchasing. They needed a user-friendly app that allowed homeowners to explore Envision’s product lines, customize deck designs, and visualize the results. The app had to balance simplicity with functionality, serving as both a design tool for customers and a powerful sales resource for Envision. Additionally, there were discussions about adapting the app for in-store kiosk displays.

My Role
As lead designer, I managed the foundational design and led a team to create an intuitive, feature-rich application. My responsibilities included UX and UI design, app architecture, and ensuring the tool aligned with Envision’s branding while delivering a seamless experience for users.

The Approach

User-Centered Design

Developed a streamlined, elegant interface focused on usability to ensure homeowners of all skill levels could easily navigate the app.

Conducted research into common challenges faced by customers in the deck-planning process, incorporating insights into the app’s design.

Feature-Rich Functionality

Designed the Deckreator tool to allow users to customize their decks, selecting materials, colors, finishes, and accessories from Envision’s product catalog.
Integrated a visualization tool that enabled users to overlay their custom deck designs onto photos of their homes.

Included an inspiration gallery showcasing completed decks to help users generate ideas.

Collaborative Planning

Partnered closely with Envision’s leadership and stakeholders to align app features with both user needs and business objectives.

Ensured the app architecture was scalable, allowing for potential use in in-store kiosks or other sales touchpoints.

The Solution
The Envision “Deckreator” app provided a groundbreaking solution for deck customization and product exploration:

Custom Deck Builder: Users could experiment with deck layouts, finishes, and accessories tailored to their home environments.

Product Discovery: Enabled easy browsing of Envision’s product lines with detailed descriptions, visuals, and a gallery for inspiration.

Visualization Tool: Empowered users to see how their custom decks would look on their homes, bridging the gap between imagination and reality.
The Outcome

Enhanced User Engagement: The app increased time spent exploring Envision’s product lines, driven by the interactive customization features.

Streamlined Decision-Making: The ability to visualize designs gave users confidence in their selections, simplifying the buying process.

Market Innovation: The app reinforced Envision’s position as a leader in the decking industry, differentiating them from competitors with an unparalleled user experience.

Reflection
The “Deckreator” app exemplified the balance of innovation and simplicity, addressing real customer pain points while elevating Envision’s brand presence. By prioritizing user needs and designing a tool that inspires creativity and confidence, the app transformed how customers plan and purchase their dream decks.