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- Deena Creative Director / Design Director / Brand Designer
Ecover Rebrand
Objective was to rebrand Ecover from a one dimensional green cleaning brand. Make the brand appealing and relevant to a broader, younger target market, the "conscious consumer" and define and guide the brand look, feel, voice evolution to align with new brand positioning.
Outcome was a brand with a distinct, ownable point of view, current look and feel with a more editorial and intentional style. A brand that resonates, consumers want to hear from and identify with. Expanded reach, increased sales, improved brand awareness, higher traffic to owned channels.
- Project Roles
- Art Director, Copywriter, Creative Director, Writer, Designer, Type Designer, Project Manager, Content Strategist
- Skills
- 2D, Art Direction, Conceptual, Content, Design, E-Commerce, Editorial, Adobe Illustrator, Adobe InDesign, Lifestyle, Low / High Fidelity Prototyping, Management of Teams 1-10, Adobe Photoshop, Print, Rendering, Retail, Retouching, Social, Visual Development, Creative Direction, Storyboarding, Copywriting, Project Management, Strategy, Research, Information Architecture, Content Strategy, Creative Strategy, Brand Strategy, Design Strategy, Creative Research
- Media
- Brand Guidelines, Branded Content, Lettering, Logos, Manifestos, Mood Boards, Patterns, Photography, Presentations, Prototypes, Retail Designs, Typography, Visual Designs, Taglines, Briefs, Branding, Brand Identity, Campaigns
