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- Deena Creative Director / Design Director / Brand Designer
Hers probiotic supplements
Designed collection of 6 hers probiotic supplements exclusively for CVS. Responsible for design, collection creation, product development, naming, launch, creative strategy, product positioning, and creative direction of marketing assets.
The collection successfully created a fresh, distinct look for hers-targeted wellness supplements, while still being visually connected to hims & hers supplement gummies already established in the market. This line was one of the first full probiotic wellness line in this space.
- Project Roles
- Art Director, Creative Director, Illustrator, Typographer, Designer
- Skills
- 2D, Design, Adobe Illustrator, Low / High Fidelity Prototyping, Rendering, Retail, Creative Direction, Type Design, Copywriting, Creative Strategy, Brand Strategy, Design Strategy, Creative Research, Product Development, Material Design, Packaging Design, Figma, Naming
- Media
- Architecture, Infographics, Packaging, Retail Designs, Typography, Naming, Branding, Product Visualization
