Window Displays

To launch the Cricut Maker and Easy Press, Cricut hosted six U.S. events featuring five 9' x 9' mobile shadow boxes, each representing key pillars of DIY crafting—wedding, baby, fashion, celebration, and home décor. These Instagram-worthy installations showcased the products’ versatility and creative potential through immersive, visually stunning designs, with nearly every element crafted using a Cricut cutting machine. I led the creative strategy, directed the visual concepts, and ensured the installations were impactful, portable, and optimized for social media buzz. Additionally, I personally designed and crafted two of the shadow boxes and led the team responsible for the others, bringing the vision to life through hands-on creativity and collaborative leadership.