Cricut - Make Your Season Campaign

The Make Your Season campaign was designed to drive Cricut’s brand awareness, holiday sales, and global customer engagement by showcasing the versatility of DIY holiday projects. Targeting female crafters aged 30-60, the campaign emphasized inclusivity, appealing to diverse international audiences and highlighting Cricut’s ability to personalize any holiday season. Featuring intricate 3D paper scenes crafted entirely with Cricut machines, the campaign visuals were bright, joyful, and warm, evoking a festive spirit through handcrafted, dimensional designs. I led the creative strategy, art direction, and visual direction, ensuring the campaign resonated globally with stunning imagery that kept Cricut top of mind for the holidays.