Pinterest + Cricut Campaign: Groovy Nuptials

The Groovy Nuptials campaign, a collaboration between Cricut and Pinterest, showcased the growing trend of groovy-themed weddings, highlighting how Cricut empowers brides in their 20s and 30s to personalize their wedding experiences through DIY projects. The campaign marked a strategic shift to lifestyle photography, embracing a nostalgic, playful vibe with retro palettes, disco balls, and dynamic settings like a roller skating rink. I led the creative strategy, art direction, visual direction, styling, and co-photographed the campaign, crafting vibrant, relatable visuals that celebrated DIY personalization.