As part of an effort to drive more customers to the subscriber offering, the Events Team at GoPro created Subscriber Sessions- a series of livestream events showcasing exclusive talks from athletes and creatives.
I led the branding, art direction and motion design work for all Subscriber Sessions events. On top of the base identity, each individual event had a specific art direction relating to it’s theme. A package of both static and motion assets were created for each iteration- from the sign-up website, to the social promotion, to the motion graphics that would play during the event itself.