Everly | Health Insurance

Everly is a direct-to-consumer life insurance product poised to disrupt the category. The project consisted in re-thinking the brand strategy, positioning and visual identity through a new logo and the creation of new brand guidelines and design systems including fonts, palette, layouts, illustration style and photo style. These assets were then applied to the company’s website, app, social media, newsletters, merch, events, internal collateral and displayed in out of home marketing. The task also required collaborating and directing external partners such as an illustrator, animatiors, and voice recording production company. Everly is now home to an adorable grim reaper named Grimmy, who hung up his robe and scythe to help people live rich, full lives.