ParkPoint Strategies

ParkPoint Strategies is a New York City-based government relations and consulting firm, founded in 2024.

Over the course of several months, I worked closely with ParkPoint Strategies' co-founders to design a logo that showcased the firm's progressive and diverse capabilities. The logo is bold, refined, flexible, and accessible—all characteristics reflective of the firm's capabilities and values.

The logo's color palette and logomark allow easy use across a wide array of contexts, while ensuring that its unique visual attributes remain identifiable and memorable. This was especially important for ParkPoint Strategies, as the logo would be mainly utilized by non-designers.