Rethinking vacation rental booking: a guest-centric approach

The challenge: How might we create a vacation rental booking app that truly prioritizes guest needs, offering transparency, reliability, and a sense of community?

Despite the massive success of vacation rental platforms, the guest experience often falls short due to hidden fees, unclear pricing, and a lack of focus on creating a trustworthy, welcoming atmosphere. As the market for budget-friendly accommodations grows, there is a need to create a platform that prioritizes transparency and fosters connection for travelers seeking intimate retreats.

This project was born from the realization that current solutions fail to meet these critical needs, especially for those drawn to the rustic beauty of the north woods.

The solution I envisioned aimed to meet objectives focused on delivering a better booking experience.

Project Roles
UX/IA Designer, Product Designer, UI Designer, Design Director
Skills
Interaction, Low / High Fidelity Prototyping, Mobile, Comparative Analysis, Human-Centered Design, User Research, Usability Testing, Figma, Experience Design, Affinity Mapping, Journey Mapping, Card Sorting, User Interviews, Mixed-method Research
Media
App Design, Product Designs, Prototypes, UI Design, UX Designs, Wireframes, Personal Project, Site Maps, User Flows, Interaction Designs, User Journeys, Customer Journey Map
Rethinking vacation rental booking: a guest-centric approach
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