TODD SNYDER FOR WOOLRICH

TODD SNYDER FOR WOOLRICH
Souter collaborated with fashion designer Todd Snyder on his Black Label Collection for Woolrich. He intentionally paired the Todd Snyder name with the newly designed Woolrich brand, creating a logo that blends modernity, heritage, and Todd's aesthetic, inspired by nature and contemporary design and technology. This rebranding effort coincides with Woolrich's global expansion into Milan, Tokyo, and New York, showcasing Todd Snyder's creative direction and adding a new contemporary edge to outdoor wear.

Souter’s deliverables included a new Todd Snyder Woolrich Black Label brand and its applications, encompassing corporate and marketing materials, environmental and garment labels, hangtags, and retail packaging, all complemented by a comprehensive Woolrich guidelines manual.