Peta Spay/Neuter OOH

This campaign went viral on TikTok and got picked up by several media outlets. It's not very often a static billboard blows up. But this campaign struck a chord with a new audience for Peta through its humor and "Just Spay Me, Denise" became a new catch phrase. Rumor spread that a Gen Z writer must have been behind it. They were only a couple letters off.