USC × Nike

As USC’s official athletic partner, Nike plays a significant role in representing the school’s athletic identity. For the 2023 football season, following a strong performance and Caleb Williams’ Heisman Trophy win, we developed a campaign that embodied confidence and optimism, reflecting the excitement surrounding the team. Given the limited budget and resources, I focused the branding around photographic collage and typography. This approach allowed us to effectively capture the essence of the campaign even when physical products were not available for photoshoots. The result is a visually striking campaign that celebrates the team’s achievements and looks forward to the future.

As Creative Lead, I played a pivotal role in developing the campaign strategy, directing photoshoots, and bringing the creative vision to life across multiple platforms. I executed the campaign through email marketing, social media, and on-campus signage, ensuring a cohesive and impactful presence that resonated with our fans.