ReWired © Brand Identity

A Symphony Of Code And Consciousness.
Brand Identity ReWired © a TheOurs Exp
Rewired was an immersive exploration into the heart of electronic music. Inspired by the legendary Printworks London, we crafted an underground experience that pulsed with the energy of a nascent digital being.

By marrying the ethereal with the algorithmic, we created a visual language that mirrored the euphoric transcendence of the dancefloor. Binary codes, evolving forms, and hypnotic rhythms coalesced into a brand identity that was as electrifying as the music itself. This project was a testament to the power of design to create unforgettable experiences.

I developed a brand identity that captured the raw energy of electronic music. By visualizing the birth of a digital consciousness, I created a world that resonated with the souls of EDM enthusiasts.

The result? A sensory overload that transcended the ordinary.
Design Elements
* Binary Beings and Eyes: Central to our design are binary beings and eyes, representing the fusion of digital and human energies. The eyes symbolize awakening and perception, integral to the EDM experience.
* Codes and Numbers: We incorporated an array of codes and numbers, embodying the digital essence of Rewired. This not only reinforces the theme but also adds a layer of complexity and intrigue to our visuals.
* Typography: Our choice of typography is bold and futuristic, aligning with the high-energy, avant-garde spirit of the event.

This project was a collaborative effort with The Ours, a testament to the power of design to shape culture.