CATALYST Branding & Identity

Catalyst, is a top-notch HR management and consulting startup, shaking things up in the sales and logistics world! Founded in 2018, Catalyst is on a mission to empower talent and streamline businesses. Their team of pros specializes in blue-collar and grey-collar job solutions, helping giants like Shadow Fax, Dunzo, Swiggy, DTDC, Delhivery, and Xpressbees thrive. I had the pleasure of crafting a fresh, dynamic, bold, brand identity and strategy for Catalyst.

I alone built the entire, concept, logo brand identity and strategy for Catalyst. I ensured the brand message of the bold young risk-takers who are here to disrupt the industry stood out in the bustling ocean of corporate identities in their niche. The goal was to create a visually striking and cohesive identity that stands out in the competitive HR and logistics industry.

The new logo and brand elements were designed to convey strength and reliability. The use of strong geometric shapes and lines reflects the structured and efficient nature of Catalyst's services. The use of a vibrant orange palette symbolizes energy, enthusiasm, and a commitment to excellence.