FOMO ® Visual Identity & Branding

A glimpse of project: FOMO® Visual Identity, Branding, and Motion System for The Ours an IP that curates musical experiences in the electronic music niche. "FOMO" was the first event that launched The Ours in the techno scene of the Dry State. I lead and made the entire project single handedly starting from the direction, naming, ideation, strategy, branding, visual-identity, motion graphics, editing and content planning .

The goal was to establish a cohesive brand identity across various touchpoints, including digital platforms, promotional materials, and onsite signage. The language has a lot of subtle hints and never gives away the complete information as it is an underground gig hence including the artist, the venue, and the experience. The entire language has a lot of symbolic representation, numbers, and location coordinates instead of the location, the treatment of the visuals has a subtle in-motion touch to it so that it doesn't give away the exact visual and keeps the audience in suspense.