Tradesy

A campaign that refined and communicated Tradesy's proposition to the wider market, while differentiating it from the preowned luxury fashion competitors. The work was rooted in the idea that taste and discernment can't be bought—they have to be understood. The ultimate tool the luxury consumer seeks to have is the "eye," which, with Tradesy, is constantly sharpened—so your taste always stays ahead.

Photographer: Drew Vickers

Stylist: Stella Greenspan