VIVAI Bs As

Art direction campaign for VIVAI, a design and decoration brand with stores in Montevideo, Punta del Este and Buenos Aires. For the opening of its new store in Buenos Aires, the brand had to be relevant to an audience with design experience.

The concept of the campaign was that "VIVAI had arrived." For this reason the images had to be attractove and visually elegant to the public.

So the way to show this concept was revealing the arrival of the brand through their products. Revealing these in a aesthetic and visually artistic way under the concept "VIVAI has arrived".