Puma X Schomburg - 2024 Black History Month Campaign.

For Puma’s 2024 Black History Month campaign, they decided to team up with the Schomburg, a cultural center in the heart of Harlem, NY. Here I came up with the creative, shot lists, wrote the script and storyboarded the actions, did a location scout and executive produced, the entire shoot with creative freedom. The culmination was a commercial 45 seconds and 1.5 minutes, and full delivery of photo asset’s. I simultaneously directed while executing the photo portion. The photos were taken both digitally and on film, the video was shot on 16mm.