REI: Opt Outside Brand Campaign
In this campaign, we set out to bring the energy of Opt Outside beyond Black Friday and into the everyday. We do this by calling time out on distractions and autopilot, and inviting everyone to be limitless in what the outdoors has to offer.
- Project Roles
- Strategist
- Skills
- Creative Strategy, Brand Strategy, Creative Research, Brand Management
- Media
- Brand Films, Photography, Retail Designs, Short Films, Social Media Content, Websites, Articles, Campaigns
