Spiffy Identity & Packaging

The organic cleaning and home care space is an extremely competitive market. Longstanding brands, like Clorox, are likely the first products that come to mind when people are looking to create a clean environment at home. Other organic brands promise the same great clean with cleaner ingredients, but sometimes overly green-wash their products or they are intimidating or expensive for users entering the sustainable cleaning market.

Spiffy stands out from traditional brands while still feeling more approachable than more organic brands, by opting for a happy medium of simple, fun, and clean design that is user-friendly as a beginner sustainable cleaning product line.

Spiffy serves as an introduction to the full cleaning suite/product line. Mainly including a starter kit, refills, and scent variety packs to allow existing customers to continue to grow with the brand. The packaging is biodegradable and sustainably sourced, having a longer life cycle than traditional cleaning product packaging.

The die-line features cutouts for consumers to see and feel the products they are purchasing – something we don’t see often with cleaning packaging. This also allows the customer to visualize the product in their home and feel the quality.