AutoNation

As America’s most admired automotive retailer, with the most J.D. Power Dealers of Excellence in the country, AutoNation brought MWI on to perform user experience research. We were tasked with launching a high-quality, easy-to-use check-out process. We conducted ten user experience tests to provide quality, velocity, and communication throughout the project's lifetime. Based on the findings from the UX research, we cranked out a fully improved check-out process for the AutoNation website and the mobile application. This is a testament that using UX research to make informed decisions leads to a more meaningful customer experience. The opportunity to shape and refine their design system was not just a task, but a privilege.