Start with Sound

Following their 2020 rebrand, Splice partnered with Instrument for the "Start with Sound" brand campaign. Our objective was twofold: to reignite Splice’s connection with its existing user base and to enhance brand awareness, reaching a new wave of musicians. Building on the rebrand, we developed a system that maintained our brand identity while establishing a distinct look and feel for the campaign. We employed a carefully curated color palette, dynamic italicized typography emphasizing "start," and a diverse range of textural imagery that visually interpreted sound. Our goal was to create a fresh, inclusive atmosphere filled with energy, upliftment, and authenticity. Through a wide array of imagery representing various genres, skill levels, and influences, we aimed to capture the diverse essence of music.