Unity

UNITY is a condo development in the Gateway District of Brampton. The letters of the wordmark represents the coming together of elements creating something structural and transformative. It incorporates elements that suggest molecular structures.The underlying concept is a metaphor for the ebb and flow of how we live our daily lives. Brand language was inspired by the visual metaphor of fusion and chemical reactions. A gradient colour implies synergy and fusion of elements. This was an unused design concept.