Hifumikan is a guesthouse located in rural Japan. With the will to appeal new guests, the owner wanted to revamp their website and identity showcasing the beauty of Shiga countryside. The logo encompasses the letter H (Hifumikan), the literal translation of the name being 1 2 3 in Japanese (一二三), a house, and the highlights of scenery near the house (a road with metasequoia trees and mountains)