For ComplexCon 2023, eBay wanted show up in a fresh way they never had before. From pitch to production, we had to find a way to feature all major BUs across their Authenticity Guarantee offering; sneakers, streetwear, collectibles and luxury.
Welcome to the eBay House: A hype space where authentic products and the people who love and sell them live side by side. By blending interactive elements into an immersive space, we gave visitors a unique opportunity to tour through each room of the house and discover the colorful stories behind collectors’ favorite items and bid on auction items over eBay Live.
The eBay House saw a massive increase in attendance and praise from the ComplexCon audience, redefining how big brands show up at the event. eBay not only featured authentic product offerings, but showed up as an authentic partner to the ComplexCon consumer base.