Concept for a future state of the Edward Jones’ (EJ) Fees and Pricing page. The goal was to simplify EJ’s investment services information which is a highly trafficked page on their website.
Working with the UX and strategy and based on EJ’s printed materials, the design through color-coding and clear typographic hierarchy allows the user to see at a glance what each investment service offers and allows more detail to be revealed when these sections are expanded.