Tubular Labs

Tubular is a ratings company that measures global, cross-platform performance of social video – used by clients like Vice, A&E, Buzzfeed, Viacom, Mattel, and Red Bull.

I was hired to work as Tubular’s first creative director and copywriter, helping create a new voice for the brand – new website, new mission statement, new brand video.

Giant thanks to head-of-brand Orit Peleg for bringing me aboard and guiding the ship. To Digitas for the new logo and look, Unfold for the web design, and Gentlemen Scholar for the goats .