Starbucks Wellness Your Way

In 2023, Starbucks came to WMX with the mission of redefining stereotypical "wellness" for their winter drinks campaign. We presented Wellness Your Way, a 2-part video series highlighting everyday people with a unique feel-better practice outside of their daily grind. More specifically, a wellness routine that the average person might not immediately think of when they hear the word "wellness."

I was both the creative lead and director on the project after it sold, from the pre production phase of casting (two talented individuals Alicia and Q), writing scripts and art directing, to directing talent and crew on set, and overseeing post production editing, audio and graphics. Each video integrated a different Starbucks winter drink, respectively. Final deliverables included 2 full length episodes hosted on the WMX Presents YouTube Channel, in addition to a variety of social-first cut downs, vignettes, and pre-roll videos.