Velsera

Velsera is a three leading companies in healthcare and biopharma industry that merged together. I was part of the Traina team creating a landing page from scratch based on the unique branding that the team has created.

The main goal for the landing page was to debut at the J.P. Morgan Healthcare Conference. The conference was two months away so we had a very limited timeframe to create the branding of the new merged company and develop the landing page based on the new brand. What I usually say in this case? Challenge accepted! Since I was very limited in time I had to jump into design concepts exploration right away.

One of the biggest challenges was to figure out the way we could implement the value loop — the main graphic element that the client has requested to include that showcase all points in the healthcare continuum.

Finf out more about the project in my portfolio https://www.lidiasantoyan.com/velsera-project