I Can't Believe It's Not Butter! GIF Campaign

I Can’t Believe It’s Not Butter! Day

After garnering attention from my GIF stickers on GIPHY, I Can’t Believe It’s Not Butter reached out to produce a series of GIFs and GIF stickers to “slather” the internet with a celebration of wild and buttery (but NOT butter) goodness. The message was definitely “spread” reaching a total of over 297 MILLION views worldwide.

concept + design + animation: Chris Timmons

client: I Can’t Believe It’s Not Butter

Project Roles
Director, Editor (Brand/Content), Content Producer, Artist, Motion Designer, VFX Artist, Animator, Designer
Skills
2D, After Effects, Comedy, Commercial, Compositing, Content, Design, Digital, Food, Humor, Adobe Photoshop, Social, 2D Character Design
Media
2D Animations, Advertising, Branded Content, Character Animations, Character Designs, GIFs, Motion Graphics, Social Media Content, Cartoons
Project Industries
Advertising
I Can't Believe It's Not Butter! GIF Campaign
I Can't Believe It's Not Butter! GIF Campaign
I Can't Believe It's Not Butter! GIF Campaign
I Can't Believe It's Not Butter! GIF Campaign
I Can't Believe It's Not Butter! GIF Campaign
I Can't Believe It's Not Butter! GIF Campaign
I Can't Believe It's Not Butter! GIF Campaign
I Can't Believe It's Not Butter! GIF Campaign
I Can't Believe It's Not Butter! GIF Campaign
I Can't Believe It's Not Butter! GIF Campaign
Support