Zabardast Co.

Personal Project

The problem:
After four years of working as an individual with a freelance practice, the opportunity to open an online store under the name Zabardast Co. was taken. Under this brand: posters, merch, and miscellaneous personal projects will be housed.
Solution:
The new logo for Zabardast Company addresses the duality of working as a Pakistani-American, by intentionally splitting the name across two languages. Zabardast, meaning great, or fantastic in Urdu, references conversations had at home that are conspicuously more reflective of our unique point of view.