ERRROR STUDIO

ERRROR DESIGN STUDIO is a studio focused on the wholistic view of a brand. To create not only the colors and typefaces for everyday branding, but to also cultivate a thought process for a potential customer or first time viewer. The studio focuses on branding materials, brand representation, and social media, but at the same time representing itself as its own community and brand.
The idea for the studio comes from the concept of something that every creative does, make a mistake or error. These errors are perceived as something bad and make the creative want to give up. In the end the mistakes make up that road to perfection. Ironically perfection is not achievable but only made up of imperfections. So the only sensible thing to do is embrace it and find the beauty in the imperfection.