Revamping Framebridge: Enhancing Online Custom Framing Experience

This project was centered around improving the customization flow of Framebridge, a leading online framing service. The goal was to make the process of custom framing user-friendly & efficient while maintaining the ease of online shopping.

Problem

The key issue was the difficulty users faced when trying to customize their frames

My Contributions

As a Product Designer, I utilized my skills in Prototyping, Wireframing, Design Sprint, and UX/UI to redesign the customization flow. I conducted User Research and implemented a new Design System using Figma to make the process more intuitive and satisfying for customers.

Outcomes

The project significantly improved the user interface and user experience of Framebridge, resulting in a more accessible and straightforward online framing service. This was a pivotal part of Framebridge's rebranding and has positively impacted the company's online presence.

Awards: WEBBY Honoree