The Last Beatles Song

I helped develop and create the launch campaign for Now And Then, the last Beatles song.

The strategy was simple and two-fold: We knew that we didn’t have to create the story. The last Beatles song ever, and it’s 50 year journey to being released, was already breathtaking in and of itself. We also recognized how loud and hectic the world would become after this news went out, so we wanted to use this launch as a moment of clarity. One simple and extraordinary message, told across the world…and the rest is music history.