Win Black: climate crisis campaign

In 2016, Black and Latinx Americans were on the receiving end of an unprecedented digital
disinformation and voter suppression effort, from actors both foreign and domestic. Win
Black was launched to make sure this never happens again. They built a campaign operation
which seeks to build a community to empower the next generation of BIPOC organizing and
propel BIPOC communities to the polls in record numbers. Black Fahrenheit builds on the work done by Win Black during the 2020 cycle by turning up the heat in this climate fight with Black and brown voices— new language, new style, and new reference points for the climate movement, steeped in BIPOC communities and culture. When BIPOC communities are informed, inoculated, and engaged we can fight the climate crisis on a new terrain and win. We’re changing the narrative to claim the space where we’ve always been— the last, powerful defense in a crisis run amok. The goal of these visual campaign assets was to empower and educate BIPOC voters in my home state. The expectations were to create content that feels truly localized: for your community, by your community. In other words: rep my state! Sole purpose to uplift the emotions, issues, conversations, places, and people that make 
my community unique.