Popcornoplis 
X Takis Partnership

Popcornpolis has an opportunity to partner with Takis for a new co-branded product and partnership. Each brand has different strengths - Takis is more culture-forward, while Popcornopolis is more premium. The Popcornopolis team needed to figure out the best model for the partnership - how the two brands can come together to bring each of their strengths together for something unique for consumers, ideally also bringing new people to both brands. We worked with the team to identify cultural territories of interest, a few ways for the brands to work together, and then written 
and visual concepts for potential product concepts that can go into testing.