Fur Ingrown Microdart Patch

In spring 2023, Fur released the first skincare patch to focus on eliminating pesky ingrown hairs. I led a team of art directors, designers, and copywriters to create a launch campaign including video, paid social ads and email campaign, mailers, website and commerce assets to support both our DTC and wholesale business channels, and our retail partners.
Ingrown Microdart quickly became Fur's bestselling product for the year of 2023.