Minute Maid Identity & Packaging
For the first time in its 77-year history, Minute Maid unified its juice portfolio with one consistent look and feel across 100+ global markets and 3000+ products. Inspired by the sun-drenched groves that Minute Maid’s fruits are harvested in, every aspect of the new visual identity is bursting with flavor and energy — “filled with life”.
- Project Roles
- Director
- Company
- JKR
- Skills
- Art Direction, Management of Teams 1-10, Creative Direction, Design Strategy, Packaging Design
- Media
- Packaging, Brand Identity
- Project Industries
- Beverage, Packaged Goods
