The Ad Club of New York

The world of advertising is not longer the same. It's a mix of talent, technologies, styles and needed to be combined in a brand architecture and structure that allows multiple combinations. The Ad Club of New York became the parent brand and activator that adds and unifies multiple festivals, celebrations and sub-brands together. We wanted to move forward to a more collaborative way to think advertising as an additive place. Inspired by heraldry systems as well as creative coding we found in the plus and a matrix for all this elements to exist. As one symbol or as an active element, it can multiple, contain and expand. The plus works as a device to connect stories together.

The solution:
Inspired by heraldry systems as well as creative coding we found in the plus a symbol that became an active element, like a molecule. The plus works as a device to connect stories together.