World Connect

WorldConnect as an entrepreneurship platform to connect local leaders all over the world with potential leaders and investors. With a sense of urgency we wanted to raise world people as heroes of a story, not the victims and invite others to be part of the equation. The images were fueled by humanity, inspiration and symbols of diversity, bringing to life daily stories of entrepreneurship to inspire world change. We wanted to move away from the dramatic, emotional and tragic campaigns try to convey. We develop distinctive sense of typography, duotone templates and design elements for the organization to generate and use consistently. We created interactive poll, videos, tactics and creative elements to use in multiple funding events in New York City and abroad where we had the opportunity to meet some of the faces used in the designs.
AD: Ana Santos (Concept Design + design) CW: Phil Khan CD: Kash Sree