Flex NBA Rebrand

Redesign Flex NBA’s product line using market research and customer analysis with the intention to better convey the product being sold. Also integrate the new brand guidelines into the new packaging.

Work with devs to redesign the Flex NBA app to align with new brand guidelines, streamline the sign up process for beginners, and add in new features for existing customers.

Create social media posts to increase engagement and spark conversations about the upcoming NBA games and promotions.