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- Forth+Back® Creative Director / Art Director / Designer
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Nike - NFL Campaign 23/24
Forth+Back teamed up with Nike Football to create their global campaign identity for the new 2023-24 NFL season. The collaboration resulted in a wide range of both print and digital assets to be used throughout the upcoming season. The campaign aimed to push football into a new visual territory—creating a more celebratory, inclusive, and future-facing experience while still paying homage to classic football vernacular.
Drawing inspiration from vintage NFL trading cards, the campaign incorporated distinctive framing, player attribute icons, and bold typography—all filtered through a futuristic lens. The desired result was to create a graphic system that was capable of housing all thirty two NFL teams, as well as to build a library of assets that would celebrate each player's unique attributes.
- Project Roles
- Art Director, Creative Director, Retoucher, Motion Designer, Designer
- Skills
- 2D, 3D, Art Direction, Conceptual, Content, Design, Adobe Illustrator, Adobe InDesign, Management of Teams 1-10, Managing Budgets, Motion, Adobe Photoshop, Post-Production, Retouching, Sports, Creative Direction, Type Design, Strategy, Creative Strategy, Brand Strategy, Design Strategy
- Media
- Brand Guidelines, Branded Content, Events, Icons, Infographics, Key Art, Logos, Mood Boards, Motion Graphics, Patterns, Pitch Decks, Posters, Typography, Branding, Brand Identity, Billboards, Campaigns
