Vividly Brand Strategy / Identity

Defining the brand strategy for Vividly's new brand identity.

- Immersion (audits, interviews, surveys, workshops, research and analysis)

- Brand Strategy (led brand strategy including definition of strategic territories, alignment workshops, brand platform creatiion including mission, vision, values and personality)

- Naming (supported the naming strategist, former client name Cresicor)

- Creative Strategy (established a creative brief for design team, co-led moodboard workshop)

- Copy (supported copywriter in creating cohesive verbal brand identity)

- Brand Guidelines (supported design team in content strategy, layout, copy, and copyediting)