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Lumanu Brand Strategy

Led the brand strategy for the all-new Lumanu brand identity including...

- Deep immersion (brand audits, landscape audits, client workshops, design team workshops, 1:1 interviews and more)

- Brand Strategy (insights playback, strategic territories, alignment workshops, brand platform creative, mission, vision, values, personality)

- Creative Strategy (creative brief, moodboard support, workshop facilitation).

- Brand Guidelines (support on content strategy, layout and copyediting)

Project Roles
Strategist
Skills
Strategy, Content Strategy, Creative Strategy, Brand Strategy
Media
Brand Guidelines, Manifestos, Mobile Apps, Presentations, Roadmaps, Websites, Taglines, Audits, User Journeys, Briefs, Branding, Brand Identity, Customer Journey Map, Surveys, Personas
Lumanu Brand Strategy
Lumanu Brand Strategy
Support