CUATROASES

Cuatroases is a menswear brand with stores throughout Uruguay, with the challenge of transforming the perception of being a brand aimed only at an adult and classic audience, to target a younger audience that likes to dress more casual.

In a simple and direct way, this new approach of the brand was visualized for the first time in the Fall/Winter 16 season campaign, showing the use of garments in different situations, in a more sophisticated and plastic way, showing the renewed brand, with a renewed communication language, and inspired by concepts associated with the season.