Studio Studio was contracted to help the founder evolve KALEIDOS’S old branding, and bring the visual voice up to speed with how her business has evolved over nearly a decade in business. KALEIDOS’S brand identity as a whole is a visualization of the key attributes identified at the beginning of the branding process: it is fluid, joyful, has a hand crafted quality, and is built on a flexible system to grow with KALEIDOS and shepherd it through the next phase of business.